Who we are

Our website address is: http:.

PixelCarrier provides solutions for performance marketers. This Privacy Policy is provided to help you understand how we process end-user data on behalf of advertising networks who use our platform. It does not state the use practices or policies of our clients, of the websites or apps on which ads are shown, or of other parties. We care about how end-user data is collected, used, and shared. We are a “data processor” that collects and analyzes end-user data at the specific request of our clients.

 

Definitions

AD SERVING is the process of delivering an ad to be shown in a web page or a mobile app.

ADVERTISERS Companies (apps, brands) that have a product or service they want to promote.

AD IDENTIFIERS are unique character strings associated with user devices that help monitor and measure user interactions with advertisements and apps. Examples of Ad Identifiers include IDFA (developed by Apple for the iPhone), Google Ad ID (developed by Google for Android), and Windows advertising ID (developed by Microsoft for Windows Phone). Each of these Ad Identifiers can be reset by the user.

AFFILIATE: An Affiliate is any website that displays advertisements on behalf of an Advertiser. The terms Affiliate and Publisher can be used interchangeably.

CLICKS refers to when a User “clicks” on the advertisement and goes to the offer’s page.

PixelCarrier clients may include individual employees.

CONVERSIONS happen when the User completes the “offer” (e.g. making a purchase on an e-commerce site, installing a mobile app, filling out a survey, or doing some other action).

Cookies are small text image files stored on your computer either temporarily or permanently to allow websites to recognize users and keep track of their preferences.

GEOGRAPHIC LOCATION DATA can either be precise (identifying the end user’s precise location) or imprecise (identifying the end user’s city or country). In PixelCarrier we collect imprecise geographic data through IP address and/or wifi networks in the end user’s vicinity. We collect this data to help our clients provide more relevant advertisements and content and to ensure we comply with country-specific requirements.

IMPRESSIONS occur when a User sees an ad for an Advertiser on a Publisher’s site or app.

INVENTORY is a website or mobile app traffic from Users that can be used for advertising

IP ADDRESS is a numerical label attached to any device that connects to the Internet. Most IP addresses are dynamic i.e. the device’s IP address changes and are not persistently tied to any one device. PixelCarrier clients may opt to obfuscate IP addresses from certain jurisdiction.

NETWORK are brokers between mobile advertisers and publishers.

PIXEL TRACKING is website based and usually work in conjunction with cookies. They register when the User visits a particular page.

POSTBACKS are server-to-server communications between parties (generally through an API).

PUBLISHERS have Inventory and display ads on behalf of Advertisers.

USERS are end users, specifically individuals on websites or mobile apps that see and potentially interact with PixelCarrier.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Cookies

This website uses cookies to ensure you receive the best experience.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

Who we share your data with

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Additional information

How we protect your data

What data breach procedures we have in place

What third parties we receive data from

What automated decision making and/or profiling we do with user data

Industry regulatory disclosure requirements